RockTenn is focused on turning shoppers into buyers for our customers. This focus begins with the core understanding that once "consumers" enter the store they become "shoppers" with very different need states and trip missions.
Turning shoppers into buyers requires providing merchandising that addresses this quest for solutions, in a way that is relevant to both the channel and retail customer. This necessitates integrating call-to-action messaging, and appropriate partner bundling with category and brand insights.
We work with retailers like CVS, Family Dollar, Home Depot, Kroger, OfficeMax and Walmart, to understand their shopper solution needs. Meal solutions. Seasonal solutions. Budget solutions. Even get-me-out-of-the-store faster solutions.
Not only do we design, produce and install creative multi-brand merchandising programs for these retailers, we coordinate with brand and store-brand marketers to integrate their activities into these centers. The result is win-win-win for shoppers, retailers and brands.