Reprint
How does in-store merchandising support your brand positioning and differentiate the shopping experience?
Modell’s mission statement begins with the words, ‘Listen, Respect and Respond’ to customers, associates and vendors. So we take listening to the shopper very seriously throughconstant research and focus groups.
One thing they’ve been telling us recently was that there was too much visual clutter inside our stores... too many low-level signs and brands trying to tell different stories. It was beginning to overshadow even our own Modell’s messaging. For example, we have amazing community programs that…
