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Insights

Course Correction: Does the Shopper Marketing Notion Need a Reset?

As marketers struggle to bring the promise of Shopper Marketing to life, it seems retailers are moving in their own, often different, directions. Our new white paper delves deeply into this shift.

On Site. Insight. Modell's

On Site. Insight. Shopper Marketing Magazine features an interview with John Heath Olguin, VP Brand Communication at Modell's, on the retailer's approach to improving in-store experiences.

On Site. Insight. Mars Chocolate North America

On Site. Insight. feature in the current issue of Shopper Marketing magazine showcases an interview with Mars Chocolate executive Timothy LeBel. He discusses the company's shift from a Shopper Marketing Department to an "In-Store Obsession Team."

Solving for Shoppers

Retailers and brand marketers are suffering from a disconnect about the very meaning of the term, "Shopper Marketing." This white paper explores how the retailer is the key decision maker in providing shopper solutions and driving category sales.

The Missing Link

Everybody is talking about "retail as media" but do your brands have a media strategy at retail? Learn more about "the missing link" in this white paper.