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Industry News

RockTenn announces strategic relationship with STRATACACHE

RockTenn announces strategic relationship with STRATACACHE to offer digitally-driven shopper media experiences integrated into point-of-purchase displays.

RockTenn Completes Acquisition of Smurfit-Stone.

Rock-Tenn Company and Smurfit-Stone Container Corporation Shareholders Approve Merger; RockTenn Completes Acquisition of Smurfit-Stone.

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Insights

On Site. Insight. RockTenn

Interview with Henry Hendrix, Director of Shopper Marketing & In-Store, Henkel Consumer Goods Inc., on being an early adopter of shopper marketing.

On Site. Insight. RockTenn

Interview with Craig A. Gunckel, Executive Vice-President and General Manager, RockTenn Merchandising Displays, on how to drive in-store innovation.

On Site. Insight. Acosta / Kimberly-Clark

Interview with Mark Scott, former VP Shopper Marketing & Business Development at Kimberly-Clark, on biggest challenges in developing a shopper marketing team and approach.

On Site. Insight. Family Dollar

Interview featuring Don Hamblen, Sr. VP of Customer Marketing, Family Dollar, on the retailer’s efforts to enhance the shopping experience.

On Site. Insight. The Dial Corporation, A Henkel Company

Shopper Marketing Magazine features an interview with Tracy BanBibber, Dial's Senior Vice President – Sales, on the company's approach to “Winning in Store.”